- Bring plant varieties, livestock from different places to expand distribution.

- Improve many varieties of plants and animals with high economic efficiency.

Social media actively contributes to the development of community culture.

Social media sites may contribute to the changing ways we see animals. On these sites, people can present animals in different contexts, depending on what message they want to convey, and this may change how people perceive animals, for example making people more likely to want an exotic species as a pet. We showed a mock-up site to 211 people. All people were shown the same image of a primate, but half were shown a negative story and half were shown a positive story. People shown the negative story thought that the primate was more stressed. People responded cautiously to the social media site, even when they thought the primate was stressed. We conclude that social media may not be an honest representation of how people think about primates.