It is believed that advertising aids companies in reaching prospective customers who are capable of becoming purchasers of products or services from an organization. As customers might not know too much about brands, advertising assists potential customers in deciding which product or service to purchase. For example, Nike becomes popular to the youths around the world who are the target audiences by keeping them well-informed about it through many advertising campaigns. In the past, we didn’t know how to advertise, many products were unknown, and we might buy products which are of bad quality. If we do not have advertising, we will have difficulty choosing which product or service is the most suitable for us. Actually, it does not only assist firms in reaching prospective customers but also helps companies gain more customers by word of mouth.

We are told that advertising is a marketing activity that can help you reach potential customers and encourage them to buy your products or services. While advertising is usually paid advertising done through print, visual, or digital channels, there are free or low-cost options as well.The purpose of advertising is to market and promote your business to: The first is to create awareness about your products and services communicate information about your business; Next is educating your audience and raising the sales that generate demand for your business. But it also has a downside because if the advertising is not true, we will be sued and it will be extremely troublesome. It also takes up space when you open a certain search page. Those are the benefits and harms of advertising, what do you think?