The actual survey in Vietnam market shows that: up to 51.4% of consumers (especially young people) are fond of canned food, processed food ... Many people like to eat snacks, french fries claim a pleasant feeling to eat; When drinking carbonated soft drinks feel modern; Eating fast food proves me keeping up with schedule ... Vietnam is recognized as an "emerging" market for the consumption of processed foods with a very rapid growth rate. Although only 24% of consumers trust advertising information on canned foods, only 30% believe that food is bad for them, compared to 45% of consumers. Used in countries in the region. For other countries, when a new food brand appears on the market but does not know the quality, only over 55% dare to try it, while in Vietnam it is up to 73%.