Điền vào chỗ trống The purpose of advertisements is to (1)...................people to buy things. Nowadays , (2) ..................... advertisers don't attempt to sell a product to everbody ; they try to target the product at a particular segment or group of the population .Market reasearch attempts to identify these people and the products they need.Most products have a (3)......................... name and advantisers aim,through promotion and publicity,to turn these into recognizable brands.This gives the product an imagindary added(4)...................... which somehow convinces people it is worht paying extra for .Once an (5).....................agency has been commissioned by a producer,it will set about organizing an advertising campaign.Slogans will be invented, advertising copy will be written and the Media Planning ang Buying department will work out which media will be best (6)................... for the particular niche the product is (7)................ at. The advertiser will try to position the product relative to its rivals and will point out its (8).................... and superiority .(9)......................... products are often international ,advertising tends to (10)....................... quite different from countries ,often falling back on stereotype images for each natonal market