Da Lat Flower Festival is a cultural festival which takes place every year in Da Lat city, Lam Dong province, Viet Nam and some other localities in Lam Dong province. The festival is held with the purpose of exhibiting flowers, vegetables and ornamental plants from the local as well as other regions within the country and many other countries in the world in order to attract visitors to come to Da Lat, promote economic development of the city. Da Lat Flower Festival is also an activity honoring the value of flowers and floriculture, calling for investment in Da Lat flower industry as well as promoting a positive image of the city, the culture and the people of Da Lat.